The Art and Science of Wine Retail is a complete guide dedicated to wine retailers and their staff, touching on the most critical facets of curating a successful wine shop. By teaching methods behind earning customer loyalty, strategies on operating as efficiently as possible, advice on purchasing and displaying inventory, and emphasizing how to enlarge demand through consumer education, Liam Belgrave gives management the keys to creating a competitive, unique, and financially secure wine business. After reading this guide, you’ll be fully equipped with all of the tactics you need to give your customers every possible reason to keep coming back to your business for all their vinous needs.